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Hello, my name is 
Stephany Northfleet

it's pronounced: xté'fa'ni

Passionate about uncovering the behaviors and trends that shape consumption within the fashion universe. My multidisciplinary background allows me to integrate technical and creative knowledge, crafting visual experiences that go beyond aesthetics to explore consumer psychology and the core essence of each brand and project.

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I have experience in collection development and product creation across multiple segments, including womenswear, menswear, beachwear, accessories, footwear, and textiles. As a stylist, I adapt productions according to each brand’s DNA or briefing, creating lookbooks and campaigns that authentically reflect their identity.

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Drawing, a hobby I have cultivated since childhood, naturally evolved into my profession. I work with illustrations, fashion sketches, print design, technical drawings, and graphic design, integrating these skills in a cohesive and creative way.

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Naturally creative and highly curious, I continuously seek to understand diverse subjects beyond social bubbles, especially within digital environments. I maintain strong organizational skills to manage time effectively, enhance productivity, and provide agile problem-solving solutions.

EXPERIENCE

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    • Led the creation and development of womenswear collections in woven fabrics;

    • Conducted trend research, including WGSN analysis;

    • Performed trims and finishing research;

    • Developed technical drawings and technical sheets; managed garment follow-ups, fittings, and production release approvals;

    • Collaborated directly with pattern makers, sample makers, and cutters;

    • Coordinated with fabric and print suppliers; performed image editing;

    • Worked as stylist, leading the recruitment and selection of bloggers, influencers, and models;

    • Developed and executed campaigns, overseeing photoshoots and lookbook production;

    • Negotiated and executed strategic projects;

    • Achieved an 80% sell-through rate across developed pieces.

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    • Fashion Trend Research & Analysis: Identification and forecasting of fashion trends, including theme definition, consumer research, generational behavior analysis, and micro-trend reporting.

    • Development of color palettes and fabric research using WGSN, Fashion Snoops, and social media data analysis (heavy user insights).

    • Team management and process optimization.

    • Research and registration of color and fabric naming strategies.

    • Delivery of trend presentations and client-facing lectures, as well as internal team and sales representative training.

    • Creation and development of womenswear in woven, knit, and tailoring categories, including technical sheet management, inventory control, sales reporting, fittings, and liaison with pattern makers.

    • Development of exclusive fabrics for handloom and dobby constructions, including Lab Dip color approval.

    • Raw material sourcing and supplier coordination.

    • Graphic development and coordination of sales books, including print production alignment.

    • Visual merchandising concept creation, negotiation management, and project execution.

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    Projects & Achievements

    • Developed 24 exclusive fabrics, generating approximately BRL 1 million in revenue.

    • Delivered a trend presentation to over 200 clients, creating visual content for digital platforms and directly impacting sales performance.

    • Organized a fashion show, including lineup curation, research, and third-party negotiations.

    • Developed graphic projects aligned with client needs, including interactive games applying neuroscience principles.

    • Created digital media planning schedules integrating trend insights and market relevance to drive sales.

    • Coordinated the development of the sales book, managing print suppliers, sourcing imagery for textile articles, and overseeing the project through final prototype completion.

    • Creation and development of womenswear in woven fabrics;

    • Trend research, including WGSN analysis;

    • Trims and finishing research;

    • Technical drawings and technical sheets; garment follow-up; fittings; production approval control;

    • Direct liaison with pattern makers, sample makers, and cutters;

    • Coordination with fabric and print suppliers; image editing;

    • Styling; recruitment and selection of bloggers, influencers, and models;

    • Campaign creation and development; supervision of photoshoots and lookbook production;

    • Project negotiation and execution;

    • Achieved 80% sell-through rate across developed pieces.

    • Trend Research & Analysis: Identification and forecasting of fashion trends to develop strategies aligning collections with market demands, including colors, fabrics, and silhouettes.

    • Product Development: Creation and development of products that capture the brand’s essence, from concept to final production, including technical sheets and technical drawings.

    • Fashion Production & Styling: Planning and coordination of brand shootings, ensuring the collection’s aesthetic aligns with the briefing and original concept, including final campaign image selection.

    • Graphic Design & Illustration: Development of manual and digital illustrations, as well as graphic projects for campaigns and promotional materials, including digital print design and color development.

    • Creative Project Management: Responsible for project conception and creative direction, including team selection, budget planning, cost control, and supplier negotiation to maximize quality while optimizing costs.

    • Training & Consulting: Delivery of personalized training and strategic consulting for brands, including consumer behavior research and market positioning strategies.

    • Product creation and development;

    • Collection development;

    • Trend research, including mood boards, color palettes, fabrics, and trims;

    • Development of technical sheets, technical drawings, and image editing;

    • Product registration and description, SKU management, and weekly follow-ups;

    • Negotiation and liaison with suppliers.

    • Development of exclusive print designs;

    • Trend research, including fabrics, colors, and trims;

    • Technical sheets and technical drawings; product registration;

    • Liaison with textile and printing suppliers;

    • Organization of lookbooks and campaigns, including styling and casting, with a focus on international partnerships.

Bachelor’s Degree

- Fashion Design - 
2017
Universidade Veiga
de Almeida

Postgraduate Degree

- Neuroscience -
2024
PUCRS

Technical Diploma

- Textile - 
2026
SENAI

Portuguese

Native

English

Advanced

Spanish

Intermediate

Italian

Intermediate

SOFTWARES

Adobe

Photoshop
Illustrator/ Corel Draw
Indesign
Lightroom

3D

Audaces Moldes
Rhinoceros 3D
Materialise Magics

Google 

Google Workspace
Microsoft Office
Excel

Operating Systems

Windows
MacOs

AWARDS & RECOGNITION

2019 | Art Exhibition in the Netherlands. 

Two outfits were developed under the theme of graffiti for the exhibition, which featured Brazilian designers in collaboration with renowned graffiti artists such as Alex Sena, Alex Hornest, and Fefe Talavera.

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2018 | Novos Talentos Cultural Competition.

Fashion Design Category, 2nd place.

2018 | Texprima Contest.

Criação de Estampas, TOP 20. 

2014 | AngloGold Ashanti AuDITIONS Brasil.

Emerging Talent Category, TOP 20. 

COURSE

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  • - Advanced 3D Modeling: Jewelry Creation and Prototyping - FIRJAN (2021)
    - International preparation for fashion: Creatives techniques (Advanced level) - Renata Estefan MA Alumna - Central Saint Martins (2017)      
    - Idea and design development: 3D Thinking - Renata Estefan MA Alumna - Central Saint Martins (2017)
    - Fashion Production and Styling - SENAC (2017)
    - Fashion Branding - Polo Criativo (2017)
    - Fashion Management and Business - Polo Criativo (2017)
    - Styling Assistant - Instituto Rio Moda (2016)
    - Printing - UFF (2016)
    - Screen printing techniques and urbanism - Museu de Arte do Rio (2015)
    - Graphic Design - Inlumni (2015)
    - Visual Merchandising - Sergio Ennes (2014)

  • - Neuromarketing - IBN (2021)
    - Sensory Marketing - IBN (2021 )
    - Neuromarketing - IBN (2021)
    - Neurobranding - IBN (2021)
    - Singularity and Transhumanism - AEROLITO (2020)
    - New trends and neuromarketing - Candido Mendes University (2020)
    - Strategic Marketing Planning - AJORIO (2020)
    - Future Studies: Trend Methodology - FIRJAN (2020)

  • - Textile Process Technology - SENAI (2024)
    - Colorimetry applied to pigments and dyes - SENAI (2024)

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